domain name management

15 February 2023

Domain Name Management is an effective solution in keeping a business or organisation up and running smoothly. It means that a specialist organisation is looking after a company’s domain name portfolio and it is one less thing to worry about.

Domain Name Management

Domain name management is a service that allows website owners to take a step back and leave crucial tasks in the hands of a specialist company, whilst focusing on more important business matters.

Crucial tasks a domain name management service conducts include: 

  • renewal management,
  • billing management,
  • domain security,
  • centralisation of domain names, 
  • update of contact information, 
  • simplifying administration, 
  • compliance.

Why Corporate Domain Name Management?

A domain name is a brand’s most critical asset.  If a domain name renewal is missed it can bring an organisation to its knees.  It can get tricky to manage large domain portfolios, and even harder to remember important renewal dates, leaving room for website downtime, or even, losing a domain name that can cause thousands or millions of dollars of unplanned expenses.  Corporate domain name management eliminates the risk of important domain names expiring and greatly reduces the administration associated with the function.

The key reasons organisations invest in Corporate Domain Name Management

Corporate brands need domain name management services for several reasons, including:

Renewal management: Domain names need to be renewed periodically, and it is important to ensure that this happens in a timely manner. Domain name management services can help companies manage the renewal of their domain names, reducing the risk of domain expiration and resulting in domain downtime.

Centralisation: Companies with multiple domains can benefit from centralised domain name management services, which allow them to manage all of their domains in one place. This makes it easier to keep track of domain expiry dates, update contact information, and manage other important details related to each domain.

Administration management: Domain name registration and management involve a lot of paperwork, governance, and administration. Domain name management services can help companies manage all of this, freeing up their time and resources to focus on other important tasks.

Billing management: Managing the billing for multiple domain names can be complex and time-consuming. Domain name management services simplify this by providing quarterly billing, making it easier for companies to manage their domain name expenses.

Brand protection: A domain name is a critical component of a company’s brand identity, and it is important to protect that brand by ensuring that domain names are registered and managed properly. Domain name management services help companies secure and manage the domain names that are relevant to their brand, reducing the risk of cybersquatting and other forms of brand infringement.

Consistent branding: Companies often need to register and manage multiple domain names to ensure a consistent brand across all of their digital properties. Domain name management services can help companies keep track of their domains, ensuring that all of their domains are registered and pointing to the correct location.

Professional support: Domain name management services typically provide professional support to help companies navigate the complexities of domain name registration and management. This can include technical support, legal support, and domain name dispute resolution services.

The Big Risk: Domain Names Expire

Domain names are typically registered for a specific period of time, such as one year, two years, or five years. At the end of this period, the domain name will expire unless it is renewed by the registrant. If a domain name is not renewed, it will become inactive and will no longer resolve to a website or email server. In some cases, expired domain names may be available for re-registration by another party.

It’s important for organisations to keep track of their domain name expiration dates and to renew their domain names in a timely manner to avoid the risks and issues associated with expired domain names.

Do corporate domains accidentally expire?

Unfortunately, domain names accidentally expire all of the time. Even recently, there have been several high-profile cases of well-known domains expiring in the past. Here are a few examples:

• (South Africa) – June 2022 (website went down)
• (Argentina) – June 2021 (website went down)
• – 2015 (was renewed by an employee that saved disaster)

These examples demonstrate the importance of renewing domain names in a timely manner and the potential risks and consequences of letting a domain expire. In some cases, high-value domains can be sold for significant amounts of money as they have expired, making it important for companies to protect their valuable domains.

Corporate Domain Name Management prevents domain names from expiring

Unlike retail Registrars, a corporate domain name management provider has developed systems, tools, and alerts that ensure domain names are renewed on time, every time.

A corporate domain name management service prevents domain names from expiring by actively monitoring and renewing the domain names on behalf of the clients. This involves setting up auto-renewal on all critical domain names, sending reminders to the client prior to renewal, and maintaining accurate and up-to-date contact information. Additionally, the service employs sophisticated monitoring tools and techniques to detect and prevent any potential issues that could lead to a domain name expiring, such as payment processing problems or technical issues with the registrar.

Their staff are trained to manage and administer large domain name portfolios and services are developed to tailor to the needs of a corporate business, as opposed to smaller businesses that have different needs and are better served by retail domain name Registrars.

About brandsec

Brandsec is a corporate domain name management and brand protection company that look after many of Australia, New Zealand and Asia’s top publicly listed brands.  We provide monitoring and enforcement services, DNS, SSL Management, domain name brokerage and dispute management and brand security consultation services.




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