What is GlobalBlock? A game changer for brand protection
In this blog, What is GlobalBlock, we look at the basics of this exciting initiative. Brands consistently grapple with the vast and cumbersome domain name system. The large proliferation and growing number of domain names spaces presents a persistent challenge for brand owners. Malicious entities exploit this extensive domain name landscape, frequently registering brand-related domains across various TLDs, aiming to deceive or defraud consumers.
Navigating the domain name ecosystem, with its 1600+ distinctive imposes a substantial burden, particularly on businesses managing multiple brands or products. The financial strain of safeguarding one’s digital presence across each domain space is impossible. This challenge is further compounded by the impending introduction of new gTLDs in 2026.
In response to this escalating issue, the Brand Safety Alliance, under the stewardship of industry veterans Tony Kirsch and Ben Anderson, has orchestrated a groundbreaking initiative. Leveraging their extensive network of Registry contacts, they have spearheaded the creation of GlobalBlock. This innovative service stands as the world’s inaugural unified domain name blocking service, heralding a new epoch in online brand security.
GlobalBlock’s mission is to amalgamate an expansive array of domain name spaces, offering instantaneous blocking of available names that correlate with your brand. This service spans hundreds—and, prospectively, thousands—of domain extensions, providing brand owners with a previously unattainable level of protection.
The benefit of GlobalBlock for brand owners
Cost Reduction
Compared to individual registrations, blocking represents significant cost benefits and unlike domain registration there's no need to maintain each individual domain.
Direct Protection
Our sophisticated technology connects directly to all participating registries in parallel and applies block protection in real-time with no further requirements to be met by the registrant.
Global Coverage
Bringing together registries and TLD operators, our coverage is not limited to one provider and aims to include all available TLDs.
Priority AutoCatch
Our blocking technology continues to work in the background beyond the initial order and will catch any domain that could not be blocked the very moment it becomes available.
Domain Unblocking
Want to use a domain for a specific campaign or promotion? With GlobalBlock you have the freedom to move domains in and out of your block whenever you wish.
What is the difference between GlobalBlock & GlobalBlock+?
Instant exact match coverage across hundreds of domain name extensions available across the industry.
Increased protection that additionally blocks a select range of look-alike variations that are often used in online scams.
| Key Features | GlobalBlock | GlobalBlock Plus |
|---|---|---|
| Direct blocking across all GlobalBlock TLDs | ✔ | ✔ |
| Premium domain name blocking | ✔ | ✔ |
| Priority AutoCatch | ✔ | ✔ |
| Domain Unblock | ✔ | ✔ |
| Unlimited blocking of main labels | ✖ | ✔ |
| Blocking of homoglyph confusable characters | ✖ | ✔ |
What does GlobalBlock cost?
GlobalBlock offers a straightforward pricing model designed to accommodate brands of all sizes. The standard package, GlobalBlock, is available at a flat rate, providing coverage for over 600 TLDs. As the program expands it will include thousands of TLDs, the cost for new registrants may increase to reflect the additional value provided. However, we also offer GlobalBlock+, which includes all the benefits of GlobalBlock with premium features such as advanced monitoring and dedicated support.
For brands looking for long-term protection, there is an an option to lock in the current rate for a three-year period. By doing so, participating brands can enjoy price protection and avoid any potential increase in service fees until the renewal date, despite the growing number of TLDs included in the program. This approach not only ensures cost predictability but also guarantees comprehensive brand security at a constant price, allowing for better financial planning and investment in brand protection strategies.
How do i apply for GlobalBlock?
Brandowners should apply for the GlobalBlock via their brandsec Account Manager. We will liaise with you and handle all of the applications and admin to get the ball rolling.
Once registered the GlobalBlock to deny any 3rd party’s attempt to register your brands in the participating TLD spaces, and if you have applied for the GlobalBlock, also different variations of your brand.
If your brand is already registered in one of the participating TLDs, you will have the first right to register it, should it be made available. For a comprehensive Q&A on Global Block, click here.
About Brandsec
brandsec is an Australian domain name management provider that offers online brand management solutions to corporate and government organisations. Our services include domain name management, domain name security, domain name policy development, dispute management, monitoring, and enforcement services. Additionally, brandsec offers a comprehensive online brand protection service that covers various platforms such as websites, social media, email, and online marketplaces. The service addresses issues related to counterfeiting, fakes, copyright infringement, intellectual property (IP) matters, piracy, and other intellectual protection-related issues.
