Introduction to Unstoppable Domains
Unstoppable Domains are NFT domains that let you create and own your digital identity and will help shape the future of Web3.
The Unstoppable Name Service (UNS) is built on Ethereum and utilizes Polygon as a Layer 2 scaling solution. This allows us to provide NFT domains directly to individuals and businesses for a one-time purchase with no minting fees, or gas fees.
An Unstoppable NFT domain acts as a cryptocurrency address, login, universal username, and decentralized website URL. Learn more about NFT domains, crypto, NFTs, and Unstoppable Domains by visiting our website, checking out our YouTube channel, and listening to our podcast.
Most major coins supported and strong focus on integration
The domains support over 270 main-chain coins and thousands of tokens from multiple chains. The supported tokens include networks like Ethereum (ERC20), Binance Chain (BEP2 & BEP20), Ethereum Classic, Solana, and OMNI.
Keep in mind that the ETH address connected to your domain can receive all supported ERC20 tokens to the same wallet address since ETH addresses in non-custodial wallet.
Ultimately, make crypto easier to navigate, Unstoppable Domains’ NFT domains serve as a payment hub with human-readable addresses where users can transact with more than 275 different digital currencies.
With its integrations with browsers like Chrome and Opera, it is possible to access over 30,000 decentralized websites with blockchain domain names. The site also supports Opera’s mini browser, allowing you to easily search for websites with your cryptocurrency address. Unstoppable Domain addresses can also be used to login to more than 150 Web3 applications.
How Does Unstoppable Domains Work?
Unstoppable Domains leverage non-fungible tokens (NFT) and smart contract technologies to deliver a truly self-owned and controlled internet domain. In fact, Unstoppable Domain name addresses are proper NFTs and are built on the Crypto Name Service (CNS) technology.
The functionality of the crypto name service protocol is guided by two smart contracts: The Registry smart contract and The Resolver smart contract.
The Registry contract controls the minting and ownership of new crypto domains and sub-domains. The Resolver contract translates the chosen domain name into a cryptocurrency wallet address when executing transactions.
Unstoppable Domains addresses can be currently minted on Ethereum, Polygon, and Zilliqa blockchains. Unlike other blockchain domain name projects, monitoring unstoppable domain names is free gives the end user full custody of their domains. The domain minting process pushes your domains from Unstoppable Domains’ database onto the blockchain and subsequently, into your cryptocurrency wallet.
Brand Protection for IP Owners?
To onboard the next 1 billion users into crypto, Unstoppable Domains need to onboard the existing internet community. Over the past 25 years, companies have invested huge resources to build brands online. Unstoppable want these businesses to embrace and adopt blockchain domains. If they don’t they will discourage users and companies of all sizes from joining the ecosystem. Due to domains being irretrievable once distributed, Unstoppable took a proactive approach to protecting these established brands.
Unstoppable have reserved established brands domain names as “Protected Domains”. Protected domains are domains that Unstoppable Domains detected are associated with a brand, organization, or notable person. This is a part of their belief it is important to increase adoption for the next generation of the internet by helping to onboard brands into the Web3 era.
How to Reserve your IP through Unstoppable Domains
Through a partnership with Unstoppable Domains, brandsec can coordinate the reservation and claiming of well-known Australian brands. To find out more contact us via firstname.lastname@example.org
Brand Protection Options for Unstoppable Domains
Defensive Registrations: The first step is to register your brand and products in the major blockchain projects. In some cases, you will find that your brand is reserved and can be claimed for free. If your brand is not reserved and available, we recommend registering it as soon as possible to prevent 3rd parties from squatting on it.
No Dispute Mechanism: The growing popularity of blockchain domains has seen a landrush of people registering their stake(s) in the new internet. Unlike traditional domains, there is no dispute mechanism such as the UDRP. The owner of a blockchain domain name is not likely to publicise its identity. Therefore, it is often impossible to ascertain their identity. This presents challenges in determining the proper party, jurisdiction, and venue with respect to anti-cybersquatting, infringement, or other legal claims.
Buying on OpenSea: We are seeing many branded domain names for sale on NFT marketplaces, especially OpenSea. Brandsec can negotiate on our client’s behalf to acquire domain names for a fee for service, which includes defining a budget, communication strategy and purchase management.
Dispute Notice to Marketplaces: Trademark owners cal also send takedown notices to the marketplaces selling infringing .eth domains. OpenSea, Rarible, and Nifty Gateway all have procedures in place (with varying degrees of effectiveness) to deal with intellectual property violations. Once a takedown notice is sent to OpenSea, for example, OpenSea will notify the owner of the domain that the listing has been removed due to a takedown request (meaning it’s no longer for sale to the public). The notice will allow the owner to contact the brand holder, which might spawn more reasonable negotiations since the domain has been delisted. This approach could result in a more permanent remedy.