fake reviews

Online reviews have a significant and quantifiable impact on purchase decisions.  Any business owner knows that your most authentic and impactful advocate is a happy customer, and technology has made every customer’s voice extremely powerful. As consumers we have become...

eBay and Facebook get tough on fake reviews, banning dozens of groups as a result of the British watchdog probe into the problem. The Competition and Markets Authority (CMA) remarked that both Facebook and eBay agreed to step up efforts to detect, investigate and respond to...

As we march into Christmas 2019, retail sales in Australia are expected to grow 2.6% to $52.7 billion, with online retailing predicted to experience the fastest growth of all, up by 3.7% to the spending of over $7.6 billion. If you are planning to buy anything online between...

Earlier this year, Skin care brand Sunday Riley settled with the Federal Trade Commission (FTC) who accused the company of posting fake Sephora reviews for 2 years, starting in 2015. The FTC alleged that in order to boost sales, Sunday Riley staff were asked to write positive...

There is a sinister emerging business popping up online offering businesses 100 5 star reviews for positive reviews or 100 1 star reviews of negative competitor reviews. While Google and Facebook provide mechanisms to review and remove fake or unverified reviews, there is...

Adrian R. Camilleri, Senior Lecturer in Marketing, University of Technology Sydney recently conducted a study on the subject “How to spot a fake review: you’re probably worse at it than you realise” where he surveyed 1,400 Australians about their trust in online...